Google Fresh and Site Owners

Now that Google has released Fresh to search, how will it fare and what changes are you likely to see in your search ranking?

Chances are you will not even see a difference, but for some thirty percent of you that will notice a change; how are you going to react?

I have been preaching for the last five years how important content is and how content is king. I have told customers and bosses alike. Content Is King! And now Google likes fresh content. That  is basically what Google Fresh is all about. Fresh is the continuation of Google Caffine and expands on the ability for search to find and index pages faster than ever.

So how do you adapt to Google Fresh? Have fresh and interesting content updated on your site on a regular basis. Not to say that you have to post to your site everyday or even every week. Just regular intervals of interesting content, useful content, relevant content.

Do you think that making changes to search is a very rare occasion for Google? Well, not really… Google makes over five hundred changes per year to the way they index web pages and rank web sites.

My advice to webmasters and newbies is to update your site content on a regular basis with quality, relevant content. Participate in blogs, message boards and social media that promotes your niche.

What makes a landing page convert

When you click on a link from an ad on a news page wanting to give you a new Nintendo Wii if you will fill out this simple form. What on that page compels you to continue? Other than the fact that you will get a new gaming system? What is there on the page that makes you fill out those five text boxes?

Number of fields to fill out

The average web surfer that fills out these forms won’t fill out more that five blanks on a form. Makes me feel lazy thinking about that. This is varies from from to form. Business forms requesting official white papers, the average is slightly higher.

So what does that tell us? Keep the number of fields on a form to a minimum. Even in a business environment, keep them to a minimum. Think about the secretary that is trying to download a set of white papers on a new machine her boss wants to purchase. Get them the necessary papers with your name and company information at the footers of every page and your fill contact information in the front and the back of the set.

Having the right headline

Having the right headline is sometimes key to keeping the reader on the page for more than three seconds. The headline is sometimes the only chance of keeping the reader or having them bounce. Read more »

Take The Mystery Out of Screen Capture Video

Screencast video can be great…you just record what's on your computer screen. You don't have to worry about video cameras, lighting or even what you look like. And they can be just as powerful…sometimes even more powerful…than regular on-camera video.

But screencast video can also be confusing, intimidating and frustrating. For most people, their screencast videos come out looking fuzzy, distorted, hard to see, hard to hear…or…all of the above.

The good news is you don't need to worry about those things anymore. That's because I'm going to show you…step by step…exactly what you need to do to create dazzling, crystal-clear, great looking and great sounding screencast videos.

Included in the training are bonus tutorials on a very hot topic… HTML5 and mobile video. There is a dizzying amount of information out there on preparing and delivering your videos for mobile devices (and it seems to grow every day).

Take The Mystery Out of Screen Capture Video

There is no better way to learn how to make incredible screen capture videos than How To Screencast Like A Pro.

Screencast video can be great…you just record what’s on your computer screen. You don’t have to worry about video cameras, lighting or even what you look like. And they can be just as powerful…sometimes even more powerful…than regular on-camera video.

Included in the training are bonus tutorials on a very hot topic… HTML5 and mobile video. There is a dizzying amount of information out there on preparing and delivering your videos for mobile devices (and it seems to grow every day).

All you have to do is play the videos, watch what I show you and then repeat it yourself. It couldn’t get any easier. And I don’t waste your time with things you’ll never need to know in the”real world”…I only teach you exactly what you need to know for producing killer screencast videos. For instance, here’s a small sample of what you’ll discover:

So to recap, you get instant, lifetime access to our professionally produced videos that show you step by step how to create killer screencast videos… and it doesn’t matter if you’re a Windows or Mac user… we have separate lessons for both. You get the special HTML5 and Mobile Video bonus lessons. And you get an unconditional 60 day money back guarantee.