Google Fresh and Site Owners

Now that Google has released Fresh to search, how will it fare and what changes are you likely to see in your search ranking?

Chances are you will not even see a difference, but for some thirty percent of you that will notice a change; how are you going to react?

I have been preaching for the last five years how important content is and how content is king. I have told customers and bosses alike. Content Is King! And now Google likes fresh content. That  is basically what Google Fresh is all about. Fresh is the continuation of Google Caffine and expands on the ability for search to find and index pages faster than ever.

So how do you adapt to Google Fresh? Have fresh and interesting content updated on your site on a regular basis. Not to say that you have to post to your site everyday or even every week. Just regular intervals of interesting content, useful content, relevant content.

Do you think that making changes to search is a very rare occasion for Google? Well, not really… Google makes over five hundred changes per year to the way they index web pages and rank web sites.

My advice to webmasters and newbies is to update your site content on a regular basis with quality, relevant content. Participate in blogs, message boards and social media that promotes your niche.

Google Squared

Only somewhat related to the topics of the site. It does deal with search, but not necessarily about search engine optimization.

Google Squared is one the latest things to come out of the Google Labs. Google Squared is not right for every search, but it not meant to be. Google Squared is great for data type searches. U.S. Presidents is a good example. You can sort the results and even add your own findings. Your search results can be exported to a csv file for offline reference.

Try it out.. www.google.com/squared