What makes a landing page convert

When you click on a link from an ad on a news page wanting to give you a new Nintendo Wii if you will fill out this simple form. What on that page compels you to continue? Other than the fact that you will get a new gaming system? What is there on the page that makes you fill out those five text boxes?

Number of fields to fill out

The average web surfer that fills out these forms won’t fill out more that five blanks on a form. Makes me feel lazy thinking about that. This is varies from from to form. Business forms requesting official white papers, the average is slightly higher.

So what does that tell us? Keep the number of fields on a form to a minimum. Even in a business environment, keep them to a minimum. Think about the secretary that is trying to download a set of white papers on a new machine her boss wants to purchase. Get them the necessary papers with your name and company information at the footers of every page and your fill contact information in the front and the back of the set.

Having the right headline

Having the right headline is sometimes key to keeping the reader on the page for more than three seconds. The headline is sometimes the only chance of keeping the reader or having them bounce. Read more »